OMS is a line of shoes headed by Original Marines: the need for a renewal was born by the low success of the product, both to the public and distribution stage. Several problems are found since the packaging renewal: product lines were too many and poorly organized, moreover the brand wasn’t satisfying.
The new identity was born by simplifying the logo Original Marines in a line and a point forming an exclamation. The variety and diversity of products have been expressed in four lines: OMS, OMS Kids, OMS Glam and OMS Sport.
The new packaging was designed by observing the presentation of the boxes in shops and creating a system in which the brand is visible on the top, bottom, sides and also the logo is composed of the stacked boxes.
Even on the website, the Solid action aimed to join the different categories and different lines to get a total homogeneous image.