The decision to concentrate the water park and the carnival in a single and the biggest structure in southern Italy, determined the need for a radical organizational and communicational re-elaboration. Besides the brand, also the website has been integrally renewed, previously being a mere show-case.
Solid has renewed the identity by creating a unique and totally new mark, adapted for both the activities. The graphic is common but is distinguished by using different colours and little graphic elements for the single activities.
It was also made an organizational revolution in the Magic World with a new signage system, a new mapping of the whole park and a new simple but intuitive iconography.
The new website has transformed the web tool from passive to active element thanks to the several possibilities of interaction: you can download different discount coupons, subscribe to the newsletter and find out all the news.
The system is perfectly integrated on Facebook. Moreover, magicworld store created, a completely independent website totally dedicated to the online buying of the tickets for the park and of 3-days package tours.