Having already a regular client and a recognition, thanks to thirty years presence on the territory, the brand identity was revised and improved in a non-invasive way.
The new logo modernizes the style of the old one, preserving the dolphin image and adding graphic signs similar to the waves declined throughout the identity.
The new payoff is “freshness below zero“, a concept that refers to a frozen food product but still fresh and so of high quality.
The general renewal image also imposes an intervention about the design of icons related to several areas of products.
Solid also operated on the web: the site planning generates a kind of good food community where one can find recipes, advice and user comments, as well as products and information about the Dolphin business