decathlon-coachinformadecathlon-coachinformadecathlon-coachinformadecathlon-coachinformadecathlon-coachinformadecathlon-coachinformadecathlon-coachinformadecathlon-coachinformadecathlon-coachinformadecathlon-coachinformadecathlon-coachinformadecathlon-coachinformadecathlon-coachinformadecathlon-coachinformadecathlon-coachinforma
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Analysis.
Decathlon needed a naming, a promotional video and a website to promote a new project that is based on passion for sports, both for who already practice it and who wants to approach a new discipline through free courses managed by expert coaches in the store

Intervention.
A naming that clearly identifies the mission of this new “coach informs” project offers a words pun in two reading modes: informing and staying in shape.

The video of “coach informs” is designed to explain the new project and the new website in a friendly way, by using a simple and engaging illustrative style.

All courses can be reserved on the project website which offers the possibility to select your favorite days and times, as well as knowing the coach for the chosen course.

www.coachinforma.it

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