Atec is a company operating in the materials and technologies areas of the green building field.
Atec’s image was very impractical and needed to be redesigned in order to near the brand to the market leader. It also needed an internal organization of over 250 products.
The corporate colours, yellow and grey, haven’t been changed to give continuity to a product already on the market, by introducing a texture that makes the graphics less flat. Solid has designed a new font specially for this project, the Atec Gothic, used for all names of products both on the web and on the packaging.
We have chosen to divide the products in 7 lines, each characterized by a specific color. The packaging has been designed to optimize the costs: the different kinds of packages are now the same for each product line and are distinguished by adhesive labels, thanks to the color and the text that identify the specific product and the class they belong to.
From a practical point of view, the reorganization made the work of employees and dealers greatly easier thanks to the intuitive schematic classification. About the results, the company has sold more than 30 tons of material, since the site was on-line.