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analysis.
The ‘Old Silk Factory’ of San Leucio is one of the most ancient Italian silk makers, well-known in Italy and in foreign countries. It needed an update of its own image, on the occasion of the opening of the first retail shop.

intervent.
Solid designed the identity basing on two simple elements: the use of the Monroe font, that offers a sensation of grace and refinement, thanks to its several variants and sinuous style; and the use of a visual system derived from the silk production systems, in which several differently colored silk threads, separated at the beginning, join and interweave to generate unique weaves of their kind.

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