Amos is a Hong Kong company leader in the production and marketing of candies for children, with an international reference market. The company needed a deep rebranding to communicate in a more simple and modern way.
We have started a process of synthesis of amos’s logo, reducing each glyph to a simple geometric shape, leaving unchanged the readability. This process has allowed us to transform each letter in a character.
The logo designed is the base composed of different characters that, from time to time, in according to the season or to different tastes, is going to transform and disguise to make the logotype “live” and always different.
The branding system, therefore, has its strength and recognizability in the mouth and tongue, always used differently on the generic and customized packaging, or belonging to different testimonials for the seasonal ones.
Packaging, therefore, is extremely recognizable altough logo, basic colors and expression can be change.